Product updates

Building for Product-Led Sales: 2022 Recap

Take a look into our journey this year including launching machine learning, automations and playbooks. Everything you need to run an end-to-end Product-Led Sales motion.

Joanna Huang

December 21, 2022
·
 min read

Take a look into our journey this year including launching machine learning, automations and playbooks. Everything you need to run an end-to-end Product-Led Sales motion. 

2022 was packed with new features, amazing customer growth, and a growing team 🙌

As the year comes to a close, here’s a refresher on some of Calixa’s most exciting and impactful feature launches. 

⛄️ Find top accounts using AI

This first big launch of the year helps sales teams find their best accounts. Incorporating AI into the prospecting flow increases the speed-to-lead and reduces burden on data teams. By uncovering deal opportunities quickly, salespeople can focus on having the right conversations.

Calixa’s ML models update PQL scores in real-time, evolving scoring criteria based on emerging user behavior. The best part is that no developer work is needed.

Learn more about AI-Powered Prospecting.

❄️ Orchestrate product-led GTM

After uncovering top accounts and users, the next step is to efficiently act on them. The Calixa Automation Platform lets you orchestrate your entire product-led GTM at scale. Increase revenue efficiency by automating common Sales, RevOps, and Marketing actions.

     ✉ Automated Outreach – Instantly sequence PQLs into Outreach or Salesloft

     ⚡ Alerting – Get timely Slack, email, or playbook notifications on PQLs

     📊 Workflow Orchestration – Create unified workflows and CRM automations

     🌱 Self-Serve Nurture – Run nurture campaigns in Marketo or HubSpot

Learn more about the Calixa Automation Platform.

🏂 Power teams with Playbooks

With your PQL engine humming, it’s time to provide the right context and guidance to reps. Playbooks equip sales leaders with a set of recommended next steps based on PQL signals. 

Drive repeatable success by using Playbooks on your most common customer type, market segment, and more. The initial Playbook setup goes a long way in streamlining Product-Led Sales workflows with consistency and ease.

Learn more about the Playbook Automation System. 

🏃🏻‍♀️ Heading into 2023

Can’t wait to get started on Playbooks? 👉 Start the new year off strong with our PLS Playbooks in this 3-part webinar series: (1) Free-to-Paid Conversion; (2) Upsell and Expansion; and (3) Enterprise Account Consolidation. Register to attend live or get the recording.

That’s a wrap! See you all in 2023.

Ready to see a product-led sales motion in action?
Turn your self-serve funnel into a revenue engine.
Get a demo

Company Update - An End to this Journey

Calixa is winding down January 1st, 2024

Thomas Schiavone

June 27, 2023
·
 min read
Advice for Growth

5 Marketing Leaders Share How to Drive Product Adoption

Marketing leaders from across growth, ops, and product marketing share how they activate and retain their user base.

Cassie Pallesen

June 20, 2023
·
 min read
Product Updates

Run sales plays in Calixa’s Deal Inbox

Learn how sales leaders drive repeatable success by running plays out of the Deal Inbox. Reps save time with guidance on how to act on their best accounts.

Joanna Huang

June 16, 2023
·
 min read
Product Updates

Building for Product-Led Sales: 2022 Recap

Take a look into our journey this year including launching machine learning, automations and playbooks. Everything you need to run an end-to-end Product-Led Sales motion.

Joanna Huang
|
Product Marketer
|
Calixa
High Intent Logo

Your PLG roundup in 5 minutes.

December 21, 2022
ReadTime

Take a look into our journey this year including launching machine learning, automations and playbooks. Everything you need to run an end-to-end Product-Led Sales motion. 

2022 was packed with new features, amazing customer growth, and a growing team 🙌

As the year comes to a close, here’s a refresher on some of Calixa’s most exciting and impactful feature launches. 

⛄️ Find top accounts using AI

This first big launch of the year helps sales teams find their best accounts. Incorporating AI into the prospecting flow increases the speed-to-lead and reduces burden on data teams. By uncovering deal opportunities quickly, salespeople can focus on having the right conversations.

Calixa’s ML models update PQL scores in real-time, evolving scoring criteria based on emerging user behavior. The best part is that no developer work is needed.

Learn more about AI-Powered Prospecting.

❄️ Orchestrate product-led GTM

After uncovering top accounts and users, the next step is to efficiently act on them. The Calixa Automation Platform lets you orchestrate your entire product-led GTM at scale. Increase revenue efficiency by automating common Sales, RevOps, and Marketing actions.

     ✉ Automated Outreach – Instantly sequence PQLs into Outreach or Salesloft

     ⚡ Alerting – Get timely Slack, email, or playbook notifications on PQLs

     📊 Workflow Orchestration – Create unified workflows and CRM automations

     🌱 Self-Serve Nurture – Run nurture campaigns in Marketo or HubSpot

Learn more about the Calixa Automation Platform.

🏂 Power teams with Playbooks

With your PQL engine humming, it’s time to provide the right context and guidance to reps. Playbooks equip sales leaders with a set of recommended next steps based on PQL signals. 

Drive repeatable success by using Playbooks on your most common customer type, market segment, and more. The initial Playbook setup goes a long way in streamlining Product-Led Sales workflows with consistency and ease.

Learn more about the Playbook Automation System. 

🏃🏻‍♀️ Heading into 2023

Can’t wait to get started on Playbooks? 👉 Start the new year off strong with our PLS Playbooks in this 3-part webinar series: (1) Free-to-Paid Conversion; (2) Upsell and Expansion; and (3) Enterprise Account Consolidation. Register to attend live or get the recording.

That’s a wrap! See you all in 2023.

Joanna Huang

Product Marketer

,

Calixa

Joanna is interested in how product-led growth impacts the future of B2B companies. She's launched various marketing initiatives at Workato, TIBCO, and Madrona Venture Group. She joined Calixa after researching tools to combine product and sales insights for her everyday work.

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