Take a look into our journey this year including launching machine learning, automations and playbooks. Everything you need to run an end-to-end Product-Led Sales motion.
2022 was packed with new features, amazing customer growth, and a growing team 🙌
As the year comes to a close, here’s a refresher on some of Calixa’s most exciting and impactful feature launches.
⛄️ Find top accounts using AI
This first big launch of the year helps sales teams find their best accounts. Incorporating AI into the prospecting flow increases the speed-to-lead and reduces burden on data teams. By uncovering deal opportunities quickly, salespeople can focus on having the right conversations.
Calixa’s ML models update PQL scores in real-time, evolving scoring criteria based on emerging user behavior. The best part is that no developer work is needed.
❄️ Orchestrate product-led GTM
After uncovering top accounts and users, the next step is to efficiently act on them. The Calixa Automation Platform lets you orchestrate your entire product-led GTM at scale. Increase revenue efficiency by automating common Sales, RevOps, and Marketing actions.
✉ Automated Outreach – Instantly sequence PQLs into Outreach or Salesloft
⚡ Alerting – Get timely Slack, email, or playbook notifications on PQLs
📊 Workflow Orchestration – Create unified workflows and CRM automations
🌱 Self-Serve Nurture – Run nurture campaigns in Marketo or HubSpot
🏂 Power teams with Playbooks
With your PQL engine humming, it’s time to provide the right context and guidance to reps. Playbooks equip sales leaders with a set of recommended next steps based on PQL signals.
Drive repeatable success by using Playbooks on your most common customer type, market segment, and more. The initial Playbook setup goes a long way in streamlining Product-Led Sales workflows with consistency and ease.
🏃🏻♀️ Heading into 2023
Can’t wait to get started on Playbooks? 👉 Start the new year off strong with our PLS Playbooks in this 3-part webinar series: (1) Free-to-Paid Conversion; (2) Upsell and Expansion; and (3) Enterprise Account Consolidation. Register to attend live or get the recording.
That’s a wrap! See you all in 2023.