Product Updates: February 2023

Push top signups into Salesforce with ease, enhanced security using roles & permissions, and celebrate Calixa’s global user base 🌎

Joanna Huang

March 9, 2023
·
 min read

🥳 Today is Calixa's launch birthday. Two years ago we launched Calixa live to the world. We’re now used by sales teams around the globe! Here is a map of 1000 of our most recent active users and where they are located.

We’ve come a long way, and we are continuing to build. Check out what the team was up to this month.

🔁 Push top signups into Salesforce

Syncing PQLs into a CRM is often a challenging task 😵‍💫 Many integrations make you choose whether to sync all-or-nothing.

Calixa gives you fine-grained control over which signups to push into Salesforce. It only takes 3 simple steps 👇

🔐 Roles & permissions

Security and governance is top of mind here at Calixa. As you onboard new team members onto Calixa, you can easily assign them to roles based on the access each person requires. Everyone benefits from the strengthening trust for smooth collaboration:

  • Admins can manage integrations to protect sensitive data syncs to the CRM, data warehouse, and other tools
  • Managers can set and prevent unauthorized changes to best-practice playbooks and standard workflows
  • Users can confidently focus on their core selling responsibilities and act on top accounts

Check out the docs.

❄️ Sync custom objects from the data warehouse

Under the Integrations page, you can sync custom objects to Calixa directly from your warehouse. This feature empowers GTM teams with self-serve reporting – instead of having to wait on data teams. 

🤖 Uplevel PQLs & PQA scoring using AI

Lead scoring shouldn’t be based on guesswork ❌ Top product-led companies leverage AI to be scientific about which product usage metrics truly matter to their business.

Learn more in this upcoming webinar:

  • The advantages of AI vs manual scoring
  • How AI models are trained in real-time to spot PQLs & PQAs
  • How to ensure a smooth rollout of AI scoring for your sales team

Register to join live or get the recording.

🙌 Product-Led Sales tactics 

Check out the latest Product-Led Sales tactics and advice.

Thanks for reading! You can stay in the loop by subscribing to our blog and following us on LinkedIn. Not on Calixa yet? Sign up here or book time to chat with one of our friendly product specialists. ✌️

Missed our latest product updates?

Read March here 👈

Read January here 👈

Ready to see a product-led sales motion in action?
Turn your self-serve funnel into a revenue engine.
Get a demo

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June 27, 2023
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Product Updates

Run sales plays in Calixa’s Deal Inbox

Learn how sales leaders drive repeatable success by running plays out of the Deal Inbox. Reps save time with guidance on how to act on their best accounts.

Joanna Huang

June 16, 2023
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Product Updates

Product Updates: February 2023

Push top signups into Salesforce with ease, enhanced security using roles & permissions, and celebrate Calixa’s global user base 🌎

Joanna Huang
|
Product Marketer
|
Calixa
High Intent Logo

Your PLG roundup in 5 minutes.

March 9, 2023
ReadTime

🥳 Today is Calixa's launch birthday. Two years ago we launched Calixa live to the world. We’re now used by sales teams around the globe! Here is a map of 1000 of our most recent active users and where they are located.

We’ve come a long way, and we are continuing to build. Check out what the team was up to this month.

🔁 Push top signups into Salesforce

Syncing PQLs into a CRM is often a challenging task 😵‍💫 Many integrations make you choose whether to sync all-or-nothing.

Calixa gives you fine-grained control over which signups to push into Salesforce. It only takes 3 simple steps 👇

🔐 Roles & permissions

Security and governance is top of mind here at Calixa. As you onboard new team members onto Calixa, you can easily assign them to roles based on the access each person requires. Everyone benefits from the strengthening trust for smooth collaboration:

  • Admins can manage integrations to protect sensitive data syncs to the CRM, data warehouse, and other tools
  • Managers can set and prevent unauthorized changes to best-practice playbooks and standard workflows
  • Users can confidently focus on their core selling responsibilities and act on top accounts

Check out the docs.

❄️ Sync custom objects from the data warehouse

Under the Integrations page, you can sync custom objects to Calixa directly from your warehouse. This feature empowers GTM teams with self-serve reporting – instead of having to wait on data teams. 

🤖 Uplevel PQLs & PQA scoring using AI

Lead scoring shouldn’t be based on guesswork ❌ Top product-led companies leverage AI to be scientific about which product usage metrics truly matter to their business.

Learn more in this upcoming webinar:

  • The advantages of AI vs manual scoring
  • How AI models are trained in real-time to spot PQLs & PQAs
  • How to ensure a smooth rollout of AI scoring for your sales team

Register to join live or get the recording.

🙌 Product-Led Sales tactics 

Check out the latest Product-Led Sales tactics and advice.

Thanks for reading! You can stay in the loop by subscribing to our blog and following us on LinkedIn. Not on Calixa yet? Sign up here or book time to chat with one of our friendly product specialists. ✌️

Missed our latest product updates?

Read March here 👈

Read January here 👈

Joanna Huang

Product Marketer

,

Calixa

Joanna is interested in how product-led growth impacts the future of B2B companies. She's launched various marketing initiatives at Workato, TIBCO, and Madrona Venture Group. She joined Calixa after researching tools to combine product and sales insights for her everyday work.

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