Hope your 2023 is off to a great start! As usual, our team was excited to ship new features and a better user experience. See what we’ve been up to.
☀️ Redesigned playbooks
Our playbooks now put even more product insights at your fingertips. Enable reps to know exactly what plays to run for timely PQL follow-up.
👀 Get product insights at a glance so you can easily understand your plays. All PQLs are automatically grouped into the accounts you own.
📈 Equip reps with the best-practice set of steps for high conversion and close rates.
🙌 Take integrated actions into Salesforce, HubSpot, Outreach, and more without leaving your inbox.

🔁 Salesforce Sync
Get all of Calixa’s insights and other connected data (Clearbit, Outreach, Stripe, etc.) synced directly to your Salesforce records.
🎯 Display your target account list with product usage scores
🗺 Find ICP leads who are getting stuck in the activation journey
👀 Surface open opportunities that hit paywalls this week
Email team@calixa.io for beta access.

📈 Expandable side panel
View your best PQAs while also deep diving into user activity – with our new, larger side panel. With more real estate to showcase data, you can uncover insights and take action faster.
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⚡️ Quick actions
Go from insight to action in one-click. Quick Actions show reps the relevant next steps – all without needing to click into a user or account. Increase conversions with faster follow-up.

🔍 Property picker
Quickly find the data you need with our new Property Picker. Reps now have a larger view of their available data. Easily access insights from your product and CRM, while switching between properties and usage metrics.

🙌 Product-Led Sales tactics
Check out the latest Product-Led Sales tactics and advice.
- Experimenting with product signals @ CloudApp & PandaDoc
- How to build a free-to-paid playbook
- 9 ways to use product data to book meetings
Thanks for reading! You can stay in the loop by subscribing to our blog and following us on LinkedIn. Not on Calixa yet? Sign up here or book time to chat with one of our friendly product specialists. ✌️
Missed our latest product updates?
Read February here 👈
Read December here 👈