July was a big month for Calixa product updates. We opened up a beta of AI-Powered Prospecting, a completely new way of surfacing high-potential accounts. Mixpanel and Data Warehouse Metric support are now available to all, and we launched a Marketo integration beta.

🧙AI- Powered Prospecting Beta

Our core vision has always been to help sales teams execute and automate the product-led sales workflow. Incorporating AI into the prospecting flow increases the speed to lead and reduces the operational burden on data teams. By uncovering deal opportunities quickly, salespeople can focus on having the right conversations.

Calixa’s ML models update PQL scores in real-time, evolving PQL criteria based on emerging user behavior. The best part is that no developer work is needed.

Each ML model is custom built and uses thousands of signals to identify unseen patterns among your current best customers. Then it applies these learned patterns to your user base in search of future best customers. Multiple models can be created to predict any desired outcome—such as free-to-paid conversion and account growth.

Email us at team@calixa.io to join our beta program.

🎛 Mixpanel for all!

We have gotten great feedback from our beta users and have now rolled out the Mixpanel integration to all customers. The integration syncs event data directly to Calixa and gives you a real-time view of your customers behavior. This allows you to prioritize customers based on engagement metrics and filter down to specific groups of users with our event property filters.

📨️ Send PQLs to Marketo

Calixa customers have already been syncing Marketo data from their data warehouse to surface high intent signups. We are excited to announce a beta of our Marketo direct integration which allows you to automatically add PQLs to your Marketo campaigns.

Email us at team@calixa.io to join our beta program.

🏭 Sync metrics from your warehouse

Another beta that we are opening up to the world: You can now sync any time-series metrics from Snowflake, BigQuery or Redshift to Calixa. Once sync'd, we make it easy to prioritize or filter by value and see changes over any time period.

You can create your first metric sync here.

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