PRODUCT UPDATES

Product Updates: November 2022

Check out these latest releases and events. Calixa Automation Platform, Multi-Level Filtering, and more.

Joanna Huang

December 7, 2022
·
 min read

Hope you’re enjoying the beginning of the holiday season! With a fully recharged team, we’ve launched some cool features for you.

👀 Multi-Level Filtering

Find your best power users – without losing sight of the bigger opportunity at hand. Multi-Level Filtering gives you a unified view across user, account, and company level data. For example, you can see…

  • 🧍 Users who hit 3 paywalls, and belong to 🏢 companies with over 500 employees
  • 🏢 Companies without an owner, and that have 👨‍👩‍👧‍👦 workspaces on the team plan
  • 👨‍👩‍👧‍👦 Workspaces that have growing usage, and have 🧍 users who are director level or above

Learn more in this blog.

🎉 Calixa Automation Platform 

The Calixa Automation Platform lets you orchestrate your entire product-led GTM at scale. Increase revenue efficiency by automating common Sales, RevOps, and Marketing actions.

✉ Automated Outreach – Instantly sequence PQLs into Outreach or Salesloft

⚡ Alerting – Get timely Slack, email, or playbook notifications on PQLs

📊 Workflow Orchestration – Create unified workflows and CRM automations

🌱 Self-Serve Nurture – Run nurture campaigns in Marketo or HubSpot

We’re grateful for all the support we received on Product Hunt with this launch! Learn more in this blog.

👫 Property and Metrics Manager

When there's too much data, GTM teams struggle to make sense of what's actionable. Now in Calixa, you have full control over what data is shown – and how they're named. Set up your data in a way that is second nature to reps.

Coming soon, you’ll be able to add descriptions on each property and metric to further clarify the data.

🙌 Advice from our community 

Check out the latest Product-Led Sales advice from your peers.

Thanks for reading! You can stay in the loop by subscribing to our blog and following us on LinkedIn. Not on Calixa yet? Sign up here or book time to chat with one of our friendly product specialists. ✌️

Missed our latest product updates?

Read December here 👈

Read October here 👈

Ready to see a product-led sales motion in action?
Turn your self-serve funnel into a revenue engine.
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May was a great month! We made it easier to set up rep alerts – including a way to create alerts from Views. Outreach users can also see their existing prospects in one click.

Joanna Huang

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·
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Continuous learning (not enablement) is key to efficient & effective selling

Learn the fundamentals of sales enablement.

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2
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Advice for Sales

The Ultimate Guide to Sales Plays | 6 Plays You Should Be Using

Sale Plays operationalize the outreach process based on specific product events. We've put together 6 essential Plays that your sales-assist team needs to start running.

Fred Melanson

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Product Updates

Product Updates: November 2022

Check out these latest releases and events. Calixa Automation Platform, Multi-Level Filtering, and more.

Joanna Huang
|
Product Marketer
|
Calixa
High Intent Logo

Your PLG roundup in 5 minutes.

December 7, 2022
ReadTime

Hope you’re enjoying the beginning of the holiday season! With a fully recharged team, we’ve launched some cool features for you.

👀 Multi-Level Filtering

Find your best power users – without losing sight of the bigger opportunity at hand. Multi-Level Filtering gives you a unified view across user, account, and company level data. For example, you can see…

  • 🧍 Users who hit 3 paywalls, and belong to 🏢 companies with over 500 employees
  • 🏢 Companies without an owner, and that have 👨‍👩‍👧‍👦 workspaces on the team plan
  • 👨‍👩‍👧‍👦 Workspaces that have growing usage, and have 🧍 users who are director level or above

Learn more in this blog.

🎉 Calixa Automation Platform 

The Calixa Automation Platform lets you orchestrate your entire product-led GTM at scale. Increase revenue efficiency by automating common Sales, RevOps, and Marketing actions.

✉ Automated Outreach – Instantly sequence PQLs into Outreach or Salesloft

⚡ Alerting – Get timely Slack, email, or playbook notifications on PQLs

📊 Workflow Orchestration – Create unified workflows and CRM automations

🌱 Self-Serve Nurture – Run nurture campaigns in Marketo or HubSpot

We’re grateful for all the support we received on Product Hunt with this launch! Learn more in this blog.

👫 Property and Metrics Manager

When there's too much data, GTM teams struggle to make sense of what's actionable. Now in Calixa, you have full control over what data is shown – and how they're named. Set up your data in a way that is second nature to reps.

Coming soon, you’ll be able to add descriptions on each property and metric to further clarify the data.

🙌 Advice from our community 

Check out the latest Product-Led Sales advice from your peers.

Thanks for reading! You can stay in the loop by subscribing to our blog and following us on LinkedIn. Not on Calixa yet? Sign up here or book time to chat with one of our friendly product specialists. ✌️

Missed our latest product updates?

Read December here 👈

Read October here 👈

Joanna Huang

Product Marketer

,

Calixa

Joanna is interested in how product-led growth impacts the future of B2B companies. She's launched various marketing initiatives at Workato, TIBCO, and Madrona Venture Group. She joined Calixa after researching tools to combine product and sales insights for her everyday work.

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