Plays operationalize the outreach process and messaging based on specific high-intent product activity so all reps can perform as your highest performer.
Outbound to only high-fit free accounts that are likely to convert to paying customers.
Identify named accounts in lower-tier plans that can benefit from upgrading to enterprise.
Anticipate and act on your account’s needs, whether for an upgrade, consolidation, or expansion.
Plays must vary based on what qualified accounts are doing in your product. Below we dive into specific product triggers and messaging to drive revenue conversations.