Account champion engagement



Activate this play

Product trigger

Active user invites 5+ users in the last 7 days

About this play

You identify a champion at one of your top accounts. This person gets the value of your product and is trying to spread adoption. Help them by providing resources and offering discounted seats with an annual subscription. Communicate the collaboration benefits of your paid plan and ask for an intro to the decision-maker if their champion doesn’t have buying influence.

Actions to take

  • Review how the champion has been using your product.
  • Research and add the champion on LinkedIn.
  • Curate a list of resources that can help the champion increase internal adoption.
  • Add the champion to a sequence with those helpful tips.

Recommended message

Pitch how they can become more successful with new features on a paid plan. Offer discounted seats on an annual subscription.

Outreach to end-user

How Calixa helps yourun this play

Gain context on the Champion’s behavior in your product and take the actions needed to start a conversation about larger team-level or organization-wide adoption.