Product trigger
Active user invites 5+ users in the last 7 days
About this play
You identify a champion at one of your top accounts. This person gets the value of your product and is trying to spread adoption. Help them by providing resources and offering discounted seats with an annual subscription. Communicate the collaboration benefits of your paid plan and ask for an intro to the decision-maker if their champion doesn’t have buying influence.
Actions to take
- Review how the champion has been using your product.
- Research and add the champion on LinkedIn.
- Curate a list of resources that can help the champion increase internal adoption.
- Add the champion to a sequence with those helpful tips.
Recommended message
Pitch how they can become more successful with new features on a paid plan. Offer discounted seats on an annual subscription.
Outreach to end-user
Subject line: [Similar Customer or Competitor]’s move in [Your Product Name]
Email copy:
[First Name],
Looks like you and the team have been getting things done in [Used Feature]! With this amount of users, we typically see teams struggle with [Feature or Use Case].
[Similar Customer or Competitor]’s [Customer Team/Function] team [Benefit of Feature on Paid Plan] when they started using [Feature on Paid Plan]. Here’s how 👈
I assumed it’d be top of mind. Worth exploring?
[Sales rep’s signature]
Subject line: Spotify’s move in ClickUp
Email copy:
Sarah,
Looks like you and the team have been getting things done in Whiteboards! With this amount of users, we typically see teams struggle with task routing.
Spotify’s marketing team upped their time savings by 25% when they started using Automations. Here’s how 👈
I assumed it’d be top of mind. Worth exploring?
Jacob
How Calixa helps yourun this play
Gain context on the Champion’s behavior in your product and take the actions needed to start a conversation about larger team-level or organization-wide adoption.
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