Decision-maker reactivation




Activate this play

Product trigger

Decision maker on a paid plan returns after an extended period of inactivity.

About this play

This play is about understanding what has changed at the account. Maybe a key person blocking implementation has departed. Maybe company priorities have shifted. Use this play to engage the newly active decision-maker, uncover how your product can support new objectives, and share their team’s successes with your product.

Actions to take

  • Review the account’s product usage.
  • Research the decision-maker on social and send a connection request.  
  • Add the decision-maker to a sequence that asks about their priorities. 
  • Share helpful content around features tailored to admins.

Recommended message

Ask if company priorities have shifted. Reiterate their team’s successes.

Outreach to end-user

How Calixa helps yourun this play

Flag at-risk accounts and understand how to unblock them for success.