Enterprise account penetration




Activate this play

Product trigger

Small number of active users at an enterprise account.

About this play

You’ve identified a qualified enterprise account. But usage level is too low to approach decision-makers with a strong sales business case. Support key users so that the account becomes successful in your product.

Actions to take

  • Review the account’s product usage and identify underutilized use cases & features. 
  • Find key users and potential champions. 
  • Create or find help documentation/videos regarding the identified use cases. 
  • Add users to a sequence.

Recommended message

Share content on underutilized use cases. Suggest 1:1 sessions to provide help. Ask about roadblocks.

Outreach to end-user

How Calixa helps yourun this play

Find which features to help with and users who are under-leveraging the product.