Executive Intent




Activate this play

Product trigger

Decision maker views the pricing page

About this play

An enterprise account has end-users using your product but no enterprise contract is in place. If a decision-maker consults your pricing pages. Take action while interest to buy is high. 

Actions to take

  • Review the account’s product usage.
  • Research and connect with the decision maker on LinkedIn.
  • Create a new opportunity in your CRM.
  • Add the decision-maker to a sequence. 
  • Share a case study of a similar company and/or use case (as well as other helpful resources) relating to efficiency and ROI.

Recommended message

Ask for a call to discuss their priorities. Share case studies with similar companies. 

Outreach to end-user

How Calixa helps yourun this play

Gain context on the accounts’ product usage and take the actions needed to start a conversation about organization-wide adoption.