New decision maker signs up from a target account
A decision maker just signed up to one of your workspaces. They might have different expectations when signing up, and will likely not use the same features as the end users in that account. Reach out and ask about their business priorities as it relates to your tool. Pitch them alignment between their priorities and the benefits of a paid plan. Share case studies to back up your claims.
Ask how your product can align with their priorities and mention how end users are leveraging your product. Offer paid plans with admin functionalities.
Subject line: [Potential Roadblock Relevant to Decision Maker] in [Your Product Name]
Email copy:
[First Name] - Great to see you join the team in [Your Product Name].
Seeing how [Output of Product Usage] ([Quantifiable Version of Product Output]), [Decision-Maker Priority] must be top of mind.
Same things happened at [Similar Customer A]. We deployed our [Premium Feature]. They saw [Benefit of Deploying Premium Feature].
Does that align with your priorities?
Best,
[Sales rep’s signature]
Subject line: Non-authorized access in ClickUp
Email copy:
Stephen - Great to see you join the team in ClickUp.
Seeing how many docs your team has created and shared (350 docs this month), security must be top of mind.
Same things happened at Netflix. We deployed our access management capabilities and roles. They saw a 90% decrease in non-authorized access to internal docs.
Does that align with your priorities?
Best,
Jacob
Calixa identifies decision-makers and helps you gain context on the account so that you know what to share/pitch to drive sales conversations.