Product trigger
Account uses multiple features that are gated on free or low-tier plans
About this play
Users playing around with gated features is an indication of upsell/expansion opportunity. Users are getting value from your product and want more. Take advantage of this interest and present new use cases to champions.
Actions to take
- Review the account’s product usage and try to quantify the potential benefits of unlocking premium features.
- Add users who accessed gated features to a sequence.
- Ask about motivations and objectives.
- Add a decision-maker to a sequence. Share champion objectives.
Recommended message
Offer a discounted price on premium plans.
Outreach to end-user
Subject line: [Paywall Feature]
Email copy:
Saw you played around with [Premium Feature]. Smart! Based on [Product Usage Context], it would [Benefit of Activating Premium Feature]!
Should we discuss our [Premium or Enterprise Plan]? Happy to set up a discounted POC while your team experiments with new functionalities.
Have a good one [First Name]!
[Sales Rep’s Signature]
Subject line: Team sharing
Email copy:
Saw you played around with Team Sharing. Smart! Based on the number of collaborators in your projects, it would streamline your workflows by quite a lot!
Should we discuss our Enterprise plan? Happy to set up a discounted POC while your team experiments with new functionalities.
Have a good one Paul!
Jacob
How Calixa helps yourun this play
Alert reps when accounts are trying to unlock gated features and get the context you need to pitch your active users about expanding their paid plan.
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