Account uses multiple features that are gated on free or low-tier plans
Users playing around with gated features is an indication of upsell/expansion opportunity. Users are getting value from your product and want more. Take advantage of this interest and present new use cases to champions.
Offer a discounted price on premium plans.
Subject line: [Paywall Feature]
Email copy:
Saw you played around with [Premium Feature]. Smart! Based on [Product Usage Context], it would [Benefit of Activating Premium Feature]!
Should we discuss our [Premium or Enterprise Plan]? Happy to set up a discounted POC while your team experiments with new functionalities.
Have a good one [First Name]!
[Sales Rep’s Signature]
Subject line: Team sharing
Email copy:
Saw you played around with Team Sharing. Smart! Based on the number of collaborators in your projects, it would streamline your workflows by quite a lot!
Should we discuss our Enterprise plan? Happy to set up a discounted POC while your team experiments with new functionalities.
Have a good one Paul!
Jacob
Alert reps when accounts are trying to unlock gated features and get the context you need to pitch your active users about expanding their paid plan.