Paywall feature accessed

Upsell & Expansion



Activate this play

Product trigger

Account uses multiple features that are gated on free or low-tier plans

About this play

Users playing around with gated features is an indication of upsell/expansion opportunity. Users are getting value from your product and want more. Take advantage of this interest and present new use cases to champions. 

Actions to take

  • Review the account’s product usage and try to quantify the potential benefits of unlocking premium features.   
  • Add users who accessed gated features to a sequence. 
  • Ask about motivations and objectives. 
  • Add a decision-maker to a sequence. Share champion objectives. 

Recommended message

Offer a discounted price on premium plans. 

Outreach to end-user

How Calixa helps yourun this play

Alert reps when accounts are trying to unlock gated features and get the context you need to pitch your active users about expanding their paid plan.