Product trigger
A qualified account is about to face a common usage issue.
About this play
At a certain usage threshold, some accounts might face roadblocks that they’re not aware of (view email template for example). It’s the rep’s job to anticipate roadblocks and suggest solutions. Integrate expansion or upsells into recommended next steps.
Actions to take
- Review the account’s product usage and figure out why the account is at risk.
- Uncover similar situations with past customers.
- Find decision-makers.
- Add decision-makers to a sequence that educates about potential solutions to the volume roadblock.
Recommended message
Educate about roadblocks and offer an upgrade or new product features to fix them.
Outreach to end-user
Subject line: Avoiding [Impact of Roadblock]
Email copy:
[First Name], I’ve seen a few of our customers [Impact of Roadblock] because of [Potential Roadblock] after [Volume-Related Risk], which is the case for [Company Name].
We have a [Upsell Feature] that lets you [Capabilities of Upsell Feature] so you can [Benefit of Upsell Feature].
[Interest-based CTA] [Call-to-Help].
[Rep’s Signature]
Subject line: Avoiding a spike in SMS cost
Email copy:
Sam, I’ve seen a few of our customers ramp up their SMS spend because of fraud after reaching 1M messages, which is the case for Acme.
We have a Verify feature that lets you validate that actual humans are creating accounts, so you can keep your messaging costs as low as possible.
Worth a chat? Happy to facilitate the integration.
Jacob
How Calixa helps yourun this play
Flag at-risk accounts and understand how to unblock them for success.
.svg)
Most popular plays
.svg)
