Target account’s usage grows > 50% month over month
A qualified account is showing great momentum in your product. Openness to sales outreach will be high. Engage active users to understand how the spike can be tied to a business goal. Take advantage of this opportunity to present decision-makers with a business case. Offer more advantageous unit costs.
Offer an upgraded plan with a lower unit cost and more predictable billing.
Subject line: Lower [Your Product Name] unit costs
Email copy:
[First Name],
Great to see [Reference to Usage Growth]. Your team has [Specific Reference to Key Feature Usage] on the platform!
At this rate, it’d be wise to get you on a [Higher Paid or Consolidated Plan]. You’ll get a much lower unit cost and [Benefit of Proposed Paid Tier].
That’s what we did with [Similar Customer]. With the [Context], the executive team wanted [Tangible Benefit of Proposed Paid Tier].
Does it align with your priorities?
[Sales rep’s signature]
Subject line: Lower Twilio unit costs
Email copy:
Sarah,
Great to see the business growing so fast. Your team has created 81 journeys on the platform!
At this rate, it’d be wise to get you on a committed-usage plan. You’ll get a much lower unit cost and predictable billing.
That’s what we did with Doordash. With the current economic climate, the executive team wanted better cost prediction.
Does it align with your priorities?
Jacob
Identify qualified accounts with usage spikes. Find highly active users. Gain the context your need to engage appropriately engage and add value.