Usage spike

Upsell & Expansion


Activate this play

Product trigger

Target account’s usage grows > 50% month over month

About this play

A paying account on one of your entry-level plans is ramping up their usage of your product Openness to sales outreach will be high. Engage active users to understand how the spike can be tied to a business goal. Take advantage of this opportunity to present decision-makers with the benefits of higher-tier plans.

Actions to take

  • Research the account. Are there any external trends that can explain the spike?
  • Review the account’s product usage and try to quantify benefits and underutilized functionalities.   
  • Add the most active users to a sequence. 
  • Identify a decision-maker and add him/her to a sequence.  

Recommended message

Present a business case that supports more ROI for the account given an upgrade. 

Outreach to end-user

How Calixa helps yourun this play

Identify qualified accounts with usage spikes. Find highly active users. Gain the context your need to engage appropriately engage and add value.