Product trigger
Free account has 10+ users added in the last 30 days
About this play
You’re notified of an uptick in users at an account that has revenue potential (fits your ICP). The value of your product is spreading, indicating a potential to convert to paid plans. Engage end users to understand how they perceive your product’s value and objectives. Offer help. Then, identify a decision-maker and discuss how their team’s objectives can be supported by upgrading to a paid plan.
Actions to take
- Review account’s product usage to make your outreach contextual and personalized.
- Add the most active (end) users to a sequence that asks for feedback on their experience.
- Identify a decision-maker and add him/her to a sequence that highlights the value the end-users are getting.
Recommended message
Sequence end users for feedback and present new ways for them to be successful in your product. Identify decision-makers and offer discounted seats with an annual contract.
Outreach to end-user
Subject line: User Growth in [Your Company Name or Product]
Email copy:
[FirstName], I see that [User Growth].
Considering [Product Usage Context], you can [Added Value of Paid Plan] with our [Paid Plan or Paid Plan feature]. We’ve seen that outcome with [Customer 1] and [Customer 2].
I have the green light to give you discounted seats if that’s top of mind for you.
[Interest-based CTA]?
[Sales rep’s signature]
Subject line: User Growth in ClickUp
Email copy:
Jenn, I see that you’re team has reached 25 users in ClickUp and keeps growing, that’s awesome!
Considering your team’s growth and the feedback I received from Tom, you can save another 5 hours per week with our team-sharing feature. We’ve seen that outcome with Netflix and Spotify.
I have the green light to give you discounted seats if that’s top of mind for you.
Worth a chat?
Jacob
How Calixa helps yourun this play
Sort through your free signups to find your most promising account. Run the right play with deep context into the account’s needs.
.svg)
Most popular plays
.svg)
